advertising : music and sound UPDATED

So today we started to learn about sound and how and why it is used. We started out by listening to songs and what sort of products they would be best advertising. after that we were set off to do out own research to find adverts which were interesting to us.

first of all i chose a car advert. the car advert that mostly interested me was the new Ford Focus RS advert. the reason why i liked this advert was the non diegetic sound of drums in the background and because of this the advert gained a lot of suspense and drama since it was using a major key. also the sound of the loud engine of this car which introduces the utter power of the cars itself

 Ford Advert:            https://www.youtube.com/watch?v=hDofgYyTxEg









the next advert we had to research was a makeup advert. i chose a maybalean advert which promotes mascara. the reason this is effective is that there is quite a basic yet major key music in the background. there is also a voice over or a narrator who has quite a steady voice which means that the point is given off easily.


maybalean advert :          https://www.youtube.com/watch?v=Vt3bmJgKj9g

the final advert we had to research was a sofa advert. i decided to look at one of the Harvey's furniture adverts. these were very sort videos with a slow yet up beat tempo song. there was a lot of non diegetic sounds such as the song itself and the narrator yet there was no diegetic sound what so ever.

harveys furniture advert :        https://www.youtube.com/watch?v=_GwJhrL6rpE