Monday, 21 September 2015
subversive advertising
also today we learned about subversive advertising. this means the reverse of what the company wants to do. this can be a variety of things such as instead of trying to sell a product someone has made an image of the logo for example and edited it so that it makes the company look bad. for my design i decided to use the toyota company because recently they had many cars recalled due to either an acceleration pedal design default or and engine default. my design springs upon this and shows the public that this car brand doesnt attempt to think about our safety yet give a humorous vibe
here is what i have created.
as you can see i have made a pun out of the companies logo " moving forward" and added the word " constantly" to the end to point out the fact that since the cars acceleration pedal would stick that the car would be constantly'moving forward.
there have been other images posted on the internet about this recall yet mine stands out because of its unique placement of words.
here is where i found most of the information about the recalls:
http://www.washingtonpost.com/business/economy/toyota-reaches-12-billion-settlement-to-end-criminal-probe/2014/03/19/5738a3c4-af69-11e3-9627-c65021d6d572_story.html
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I really like your design Dominic, please upload your sketch to show the design process. It might be a good idea to reference and include the research you did into Toyota.
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