video production evaluation

Video production advert

For my video production course work I was set the task to create a freaky or unique advert which would promote a product of our choice. At first we had to learn the basics like main functions of a video camera such as how to white balance the cameras and how to place them on the tripods correctly without the cameras being damaged. Additionally we had to research other adverts that were freaky or unique and we came across multiple options. My group who consisted of Drew, Scottie and myself came to the conclusion that we should attempt to mimic the ghost girl advert from phones4u because it could amusing to recreate for our self. Also we had to decide whether to use diegetic or non-diegetic sound because either of them could have worked but we finally decided that non-diegetic would be better due to the fact we can emphasise certain aspects like heavy breathing and wind. Throughout our filming time we went to many, different locations. This meant that in each place the lighting would be different so therefore we had to constantly white balance the camera so that the lighting was on point every time we started filming. Overall I learnt many skills which will help me in the future such as white balancing. This is drastically important because all my clips in the future need the right amount of light. Additionally I’d say that learning the basics of the tripod really helped me because now all my shots in the future will be steady and come out with a good quality. My final piece genuinely turned out better than I expected. My initial idea was to use many basic shots however I eventually gained the confidence to try out more complicated shots such as jibs and steady cams which in return created a lot more tension throughout our adverts. However there are many things that could be adapted. Such as if drew had makeup that made her look a lot more pail then we wouldn’t have had to change the whole clips to black and white. And maybe used some more powerful sound effects like tense music during chase scenes. Yet overall I’m proud that our group managed to get everything done and edited with in the time frame and still had time left to spare. And I’m glad that it all went well.